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Who really controls
your website?

Type your address. We work out which vendor serves your site and which of the five control levers that vendor lets you touch. Do this before you buy any "AI SEO" package. Half of them sell fixes your platform will not let you make.

About five seconds.

We fetch your homepage once and look up your DNS. We match what comes back against fingerprints for 21 platforms, five of which we have tested lever by lever. For the rest we say "recognised, not tested" rather than guess. We keep nothing but the domain and the result. Every platform we know about is listed on the scorecard.

The five levers

  1. Words. Titles, headings, body copy, alt text. Almost every platform gives you this.
  2. Pages. Add pages and posts, choose the address. Many practice platforms cap this.
  3. Head. Put code in the page head: structured data, meta tags. This is where most "AI SEO" fixes live, and where most vendors say no.
  4. Root. robots.txt, sitemap, llms.txt, redirects. Served by the vendor for everyone at once.
  5. Domain. Point your DNS where you want. If you have this, there is always a way out.