Knowledge center
Every check,
explained simply.
The free check looks at 29 things on your website. These guides cover the 23 that are scored. Here is one short guide for each, with no jargon. Most fixes take ten minutes, and you can do most of them yourself.
How to use this
- Run the free check on your site.
- Look at the "Do these first" list. Each item has a "Read the guide" link.
- Follow the guide. Change one thing.
- Run the check again. Watch it go green.
One note: these checks say whether AI can read your site. They do not say whether AI recommends you. A perfect score here is the minimum, not proof that AI recommends you.
Group 1 · 34 points
Is the front door open to AI?
Can AI reach your site?
Your robots.txt file works robots.txt is a tiny note on your site that tells robots what they may visit. It has to load without an error, or robots think the whole site is off limits. AI index crawlers are allowed in AI assistants answer from an index they built earlier. If your robots.txt blocks the robots that build that index, you are not in it, and the assistant cannot mention you. AI live-fetch agents are allowed in When a person asks an assistant about you by name, it may open your page right then. Your robots.txt has to let that happen. Your server answers an AI crawler A firewall can turn away AI crawlers even when robots.txt welcomes them. We knock as a crawler, as a browser, and as a plain visitor, and compare the answers.
Group 2 · 15 points
Does AI have a map of your pages?
Can AI find the rest of your site?
You have a sitemap A sitemap is a list of every page on your site. Robots use it to find pages they would never reach by clicking around. Your sitemap has dates Each page in your sitemap can carry the date it last changed. Robots use those dates to decide what to re-read first. Each page names its one true address Most pages can be reached at more than one address. A canonical link tells robots which one is the real one, so credit is not split. You publish a feed A feed is a simple "here is what is new" list for machines. It is optional and worth two points. Only bother if you post regularly.
Group 3 · 21 points
Are your words where AI can see them?
Can AI read the page?
Your words are in the HTML AI crawlers read the raw page your server sends, not the page a browser builds. If your words only appear after scripts run, AI sees a blank page. Title and description are filled in Every page has a hidden title and a one-line description. AI and Google reuse them as your short summary. Leave them blank and the engine writes its own. The page has one main heading Each page should have exactly one main heading (an h1) that says what the page is about. Zero makes AI guess. Several make it pick. The page says what language it is in One small tag at the top of your page tells AI which language you write in. Without it, the engine guesses. Most platforms set it for you. Your homepage is allowed in search One hidden setting called noindex tells Google to leave your page out of search. AI answers are built on that same index. This is the one setting that can undo everything else.
Group 4 · 13 points
Does your page say your name, your job and your town?
Can AI tell who you are?
Your business facts are written as data A small block of code can hand AI your name, phone, address and type as plain facts instead of prose it has to guess from. Useful hygiene, not a magic lever. Your business type is named Your structured data should say what kind of business you are, using a specific label like Dentist or LocalBusiness. A generic label makes AI guess your category. Share tags are set Share tags are the title and one-line summary that show up when someone pastes your link into a text, email or social post. Some AI readers use them as a backup summary too. The page uses real HTML landmarks Landmarks are labels in your page code that say "this part is the menu, this part is the real content." Without them a robot has to guess where your words begin.
Group 5 · 8 points
Does your site look alive?
Can AI tell what is current?
Your sitemap looks maintained Your sitemap lists your pages and, ideally, when each one last changed. If the newest date is over a year old, robots assume nothing new is coming. Your server says when the page changed Your server can send a tiny note with each page saying when it last changed. That lets robots ask "anything new?" cheaply, so they come back more often. A reader can see when the page was updated A small "Last updated" line on your page tells both people and robots the page is current. It has to be a real date. A fake one is worse than none.
Group 6 · 9 points
Is your site safe and quick?
Does it deliver?
Your site uses https https is the padlock in the browser bar. Every modern browser and every AI system treats a site without it as untrusted. Most hosts turn it on free. Plain http sends people to https When someone types your address without the "s," your site should forward them to the secure version. Otherwise your pages live at two addresses. The page arrives quickly We time how long your homepage takes to arrive. Slow pages cost a little, not a lot. This is a 2-point check, so it costs you points rather than blocking you.