Check 14 of 23 · Can AI tell who you are?

Your business facts are written as data

A small block of code can hand AI your name, phone, address and type as plain facts instead of prose it has to guess from. Useful hygiene, not a magic lever.

  • Who fixes itYou can do this
  • TimeAbout 20 minutes
  • Worth5 of 100 points
  • How sure we areLikely

What this is

Your page tells a human who you are in sentences. Structured data tells a computer the same thing as a list of labelled facts: name, phone, address, business type.

The format is called JSON-LD. It is a small hidden block of code that looks like a filled-in form. Engines read it instead of guessing from your paragraphs.

Why it matters to you

This is a 5-point check, and it is kept at 5 on purpose. Structured data hands an engine your name, category and location as data instead of prose it has to infer. That is worth doing.

It is also worth keeping in proportion. Two independent studies found no measurable citation lift from schema alone. So treat this as hygiene, like having a clean sign on the door, not as a lever that moves you up a list. Readable is not the same as recommended.

What we look for

We find every JSON-LD block on your homepage and try to read it.

  • Pass: at least one block, and all of them parse (read without error). Full points.
  • Warn: blocks are present but at least one is broken and cannot be parsed. You get 2 of 5 points.
  • Fail: no JSON-LD block at all. Zero points.

The result lists the types we found, such as LocalBusiness or Organization. The type itself is scored separately in Your business type is named.

Whether you can fix this yourself

Yes, usually. On WordPress and Shopify a plugin or the theme writes it for you. On Squarespace and Wix the platform writes a basic block for you and you cannot edit it directly, but it usually passes. On a custom site it is a copy-paste. If you would rather not, Setup ($350, 3 business days) does it for you.

How to fix it

Here is a complete block. Fill in your real details and remove anything that does not apply.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com",
  "description": "One plain sentence about what you do and who for.",
  "telephone": "+1-555-555-5555",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your City",
    "addressRegion": "CO",
    "postalCode": "80104",
    "addressCountry": "US"
  },
  "areaServed": "Your City and surrounding area"
}
</script>

WordPress

Yoast SEO and Rank Math both write structured data automatically. Fill in the business details in their settings. Rank Math has a “Local SEO” module for the address and phone. If you got a warn, a second plugin may be writing a broken block. Turn off duplicates.

Squarespace or Wix

Both write a basic block for you. If you got a fail, search your platform’s help for “structured data”. Wix has a per-page structured data field in its SEO panel where you can paste the block above.

Shopify

Most themes include structured data. If yours does not, search the Shopify app store for “JSON-LD” or paste the block above into theme.liquid inside the <head>.

Your own site or a developer

Paste the block into the <head> of every page, or into the shared layout.

How to check it worked

Paste your homepage address into Google’s Rich Results Test (search for that name). It shows what it found and any errors. Then run the free check again.

Do not worry about

Adding every possible field. Name, type, address, phone and a one-line description are enough. More fields do not earn more points.