How we use AI

Last updated: September 1, 2026

The short version

We measure AI answer engines for a living, so yes — we use AI heavily, and it would be strange if we didn't. Software and AI agents run our measurement pipeline and help draft materials. A human analyst reviews every client-facing result, writes the final report, and takes every call. We are responsible for everything we publish and deliver.

The measurement itself

Your Snapshot works by asking real AI engines real questions. That means your business name, website, and market context are sent as queries to AI services (such as Anthropic's and Perplexity's APIs) during measurement — the same way any buyer's question about your market would reach them. We send public information only.

Where AI helps behind the scenes

What we do not use AI for

Why we publish this

Our whole pitch is that AI answers now shape who gets hired — so you deserve to know exactly where AI sits in our own work. The full measurement methodology is on the Method page.